Present the product
Show surfaces, details and viewpoints that help people understand the object.
What we do
Show a product, space or idea from a new perspective
CGI & 3D
Create images and animation for things that are difficult to capture with a camera.
Start a CGI and 3D briefWhat it is
CGI and 3D production give us control over form, materials, light and camera movement. We use them for product visualisation, branded scenes, explanatory illustrations and animation, with AI where it helps the result.
What it should change
Make the idea visible before asking people to imagine it
Explore the possibilities
Compare visual directions, environments and material treatments before committing to production.
Explain how it works
Use layers, exploded views and animation to reveal a structure or process.
Create a consistent set
Carry the same visual direction across stills, sequences and campaign formats.
What we can create
Built around the real job
The technique follows the brief, from a carefully rendered still to an animated scene.
- Product renders and pack shots
- 3D brand and campaign visuals
- Product animation and camera sequences
- Exploded views and system illustrations
- Concept environments and spatial visualisation
- CGI compositing and AI-assisted visual development
The first production
Prove the look with a focused visual test
Start with references, the available model or product information and a small visual test. Confirm the required accuracy, materials, lighting and camera direction before rendering the final stills or animation.
What we decide first
- What must be represented and how accurately
- Whether models, dimensions or product photographs exist
- The visual style and intended use
- The required stills, animation length and output formats
CGI & 3D brief